Pain point 1
Short Monetization Cycle
Casual games have urgent demands for monetization and face great commercialization pressure due to short life cycles
Pain point 2
Difficult To Advertise And Distribute Independently
They find it difficult to advertise and distribute on their own due to small development teams
Pain point 3
Highly Homogenized
Selecting the right product to start with is hard due to fierce competition
Distribution: Distribution and testing made easy by CSJ & Ohayoo
Supports self-distributing through Ohayoo in as fast as 7 days
Supports developers to launch their apps on Momoyu with one-click, and grow their games with content from over a million creators
Free Of Charge
Quick To Boost Traffic And Perform Tests
Advertising: Combining different selected ad products for different scenarios
Boosting Traffic for New Games：Use single-goal products, such as a bidding product whose goal is activations or key behaviors, to boost more traffic for new games
Regular Advertising：Realize a positive cycle of advertising and monetization by combining key behavior, Day 2 Retention Dual Bidding, and UROI ad products
Boost And Increase Traffic Quickly
Monetization: Maximize revenue efficiently in a short period of time with ads for multiple scenarios
Expand ad scenarios：In addition to Rewarded Video Ads, graphics and text ad formats, such as Interstitial Ads and Splash Ads, also have CPM advantages
GroMore：Maximize the revenue of each ad request by aggregating multiple ad platforms and using bidding to bid in real-time in GroMore
Break Even Quickly
Gluttonous Snake
The national casual competitive game "Gluttonous Snake" is based on incentive videos and achieves a considerable revenue boost with a combination of infomercial/new insertion screen multi-advertising strategy.
25%
Revenue
Antique Tycoon
Through GroMore's waterfall + Bidding coexistence model, Ohayoo's "Antique tycoon", "Legend of No Rest", "Young Hero Li Taibai", "From Cell to Singularity: Evolution Never Ends" and many other IAA games have significantly improved the efficiency of realization, and gradually used diagnostic tools, A/B testing and other tools to achieve maximum effect improvement.
14%
ARPU
30%
Revenue
Gluttonous Snake
The national casual competitive game "Gluttonous Snake" is based on incentive videos and achieves a considerable revenue boost with a combination of infomercial/new insertion screen multi-advertising strategy.
25%
Revenue
Antique Tycoon
Through GroMore's waterfall + Bidding coexistence model, Ohayoo's "Antique tycoon", "Legend of No Rest", "Young Hero Li Taibai", "From Cell to Singularity: Evolution Never Ends" and many other IAA games have significantly improved the efficiency of realization, and gradually used diagnostic tools, A/B testing and other tools to achieve maximum effect improvement.
14%
ARPU
30%
Revenue
Gluttonous Snake
The national casual competitive game "Gluttonous Snake" is based on incentive videos and achieves a considerable revenue boost with a combination of infomercial/new insertion screen multi-advertising strategy.
25%
Revenue
Antique Tycoon
Through GroMore's waterfall + Bidding coexistence model, Ohayoo's "Antique tycoon", "Legend of No Rest", "Young Hero Li Taibai", "From Cell to Singularity: Evolution Never Ends" and many other IAA games have significantly improved the efficiency of realization, and gradually used diagnostic tools, A/B testing and other tools to achieve maximum effect improvement.
14%
ARPU
30%
Revenue
Commercial Distribution Guide for Casual Games
The commercialization opportunities for casual games are analyzed based on the current landscape of the industry
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How Casual Games Build a Mixed Growth Mode
The combination of mixed gameplays and mixed monetization modes has become a considerable growth engine for casual games
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Commercialization Tips from Successful Games
It provides tips for casual game developers as to how to achieve growth in scale by giving some successful casual games as examples
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Monetization Case Studies of Casual Games: IdleAnts
It provides a review on how the casual game becomes successful in order to help developers increase their revenue by optimizing their core gameplays
View detail
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